With increasing population, the consumption of water, food and energy is expanding at a rate that cannot be maintained without depleting the planet’s resources. As a result, smart and informed family planning has become a crucial step to address global issues like poverty, extinction of species and increased carbon footprint.
Launched in 2018, Project Aakar aims to stabilise the booming population in India by promoting usage of contraceptives, spreading awareness about reproductive health and stressing upon the need for couples to plan small families, especially in states with alarming birth rates.
An initiative by Mobius Foundation, Project Aakar is currently focussed on Uttar Pradesh as a pilot state, as it has the highest population and fertility rate in India. With more districts (57) than any other Indian state, Uttar Pradesh has a population of over 204 million. Mr. Pradip Burman and Mobius Foundation have adopted a 360-degree approach to roll out the project, presently active in the districts of Barabanki and Behraich that cover a total of 207 villages and towns. The approach employs both traditional methods and modern technology to initiate conversations among target communities. The element of technology is particularly significant, allowing the dissemination of essential information related to public health and family planning services via mobile phones. This will not only allow information sharing, but also protect the privacy of users.
To make Project Aakar more effective, Mobius Foundation has joined hands with the government of India to promote initiatives like Mission Parivar Vikas. It has also partnered with Kartavya Shila Mahila Evam Bal Vikas Sansthan, a well-known NGO that works in the domain of women and child development in more than 20 districts of Uttar Pradesh. This alliance will help Mobius Foundation mobilise community level counsellors, who will visit high potential groups and equip them with the information to access free services provided by the government.
After all, raising a family is more of a responsibility than a privilege. It is of utmost importance for every married couple to be aware of their reproductive health rights and have access to quality family planning services and methods.